With this tactic, be sure to use a symbol to define the line break below your main caption. Bury hashtags at the bottom of the caption, completely separated from the main caption by using white space.If using hashtags in your caption, make sure the tagged words and phrases work organically with the flow of your message and avoid multi-word hashtags. Weave hashtags naturally into the body of the Instagram caption.Some of the most common hashtag strategies are: The same strategies generally work across the board for standard Instagram posts. There are several ways to add these bite-sized marketing tools to your content. Once you’ve mastered writing Instagram hashtags, it’s time to utilize them in your Instagram content, including feed posts, stories, reels, and IGTV. When you add the right hashtags that combine the message of your brand with the interests you share with your customers, you are helping potential new customers to cut through the noise and connect to your specific online community.Įdit this template How to include hashtags in your Instagram content They enable users to find you amongst the almost 2 billion other brands, businesses, and influencers on Instagram. Hashtags are your Instagram marketing funnel. Hashtags also work better if you add them as you post, instead of going back later to add them. Once you have the structure down, you’ll be ready to start learning how to use hashtags as part of your content marketing strategy. The first example is a functioning hashtag because there are no spaces between the words or the symbol and there are no special characters or additional symbols. Here are some examples of all these tips using the phrase “Beach Book Club”: Remember that you can’t use additional symbols or special characters in your hashtags, either. To create a hashtag, make sure there isn’t any space between the symbol and the words you are using. That hyperlink is what makes you and your brand discoverable on Instagram. This symbol tells the app to hyperlink the following word or phrase. Structurally, a hashtag is any word or phrase immediately preceded by a hashtag symbol (#), also known as the number sign or the pound sign. If you use the right hashtags for your Instagram posts, you’ll show up in your future customers’ Instagram feeds more often and alongside other users who are interested in similar content. Once you’re interested in a particular topic, you can follow a hashtag - like #InstagramTipsandTricks. Whether you’re a print designer specializing in #risograph or promoting your Seattle-based café with #SEAbrew, your hashtags help others identify your Instagram account, who you are, and what your brand is all about. Not only have they become a powerful marketing and branding tool - operating like a funnel for your target audiences and boosting your chances of being featured on the explore page - Instagram hashtags also showcase what users are actively searching for, and what kind of content they want to engage with regularly. Initially thought to be an early trend, Instagram hashtags are now here to stay.
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